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Starting a fashion blog {blogging tips}

In the final and last post of my fashion blogging tips series I’m going to talk about results and expectations. In the previous four fashion blogging tips posts we’ve discussed 1) blogging platforms and social media profiles, 2) how to create a content strategy for your fashion blog3) the importance of quality images and visuals on your blog and 4) relationship building. As part of step one I’ve asked you to think about why it is that you want to start a fashion blog – what are your goals? If you follow some of the advice in these posts then you’re going to expect results after a while. So what type of results should you be looking for?

If you want to make fashion blogging a full-time thing that generates income, then you’re going to have to work really hard. You’d want to focus on writing quality content, using beautiful and clear photos and build relationships. In my opinion, your (or your blog’s) following is important to PR agencies and brands – they want to know what type of ‘influence’ you have. Consequently blog traffic will be another important aspect to pay attention to. I suggest you read up on search engine optimisation (or take a short course like the one I present for GetSmarter and UCT) to learn more about how to market yourself on the internet.

When starting off, you have to be realistic when it comes to your expectations. Don’t expect thousands of hits on your blog within the first month or three – things like this take time. Create a realistic plan of action with goals for yourself – list in there what you want to achieve by when. Divide these goals up into smaller chunks and decide what you’re going to do on a daily basis to reach your goals. These smaller chunks of action points can include:

  • Contact one PR company per day to introduce your blog
  • Publish one blog post every day
  • Follow 5 new people on social media every day 
  • Be engaging on social media on a daily basis – spend 30 minutes going through your timeline and engaging with fans and followers
  • Share value-added content on a daily basis on your social media profiles

The hard work will pay off, I promise. Be consistent in the implementation of your plan, measure your results often and make tweaks to your plan if necessary. I hope these fashion blogging tips over the last two weeks have inspired you and / or helped you to come up with a plan for your fashion blog. If you have any questions, please ask me in the comments – I’d be more than happy to help 🙂


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