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Erato, a new South African online boutique

I receive quite a few PR-oriented emails and press releases on a weekly basis and not many catch my eye. When Julie from Erato emailed me earlier this week I was intrigued by her email and decided to take a look at Erato for myself.

Erato was launched in December 2012 and the online boutique was launched last week. Julie worked in the finance industry for 8 years but when she saw how online sales were increasing in South Africa, she decided to follow her passion and launch Erato. Erato sell upmarket ladies footwear and handbags – including genuine leather merchandise. If you remember my trip to Italy last year you will remember my weakness for leather handbags… Erato’s prices are very reasonable too – take a look! Here are some of my favourite items for the online boutique.

erato nude heel with spiky detail

I love this nude heel with it’s subtle spiky detail and red sole

gold cap-toe heel erato

I am SO lusting after these heels – I want!

erato leather tote

If I had to buy one more bag to add to my collection, this would be it

If you prefer more traditional shopping, Erato will have various pop-up shops so like the Facebook fan page to stay in touch. You can also contact Julie directly for more information on the pop-up shops or to organise a private shopping party. Happy shopping! 🙂

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1 Comment

  1. Lizelle -

    I am interested in the beautiful tab leather handbag

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