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The opening of H&M in Cape Town

This post is long overdue, but rather late than never – right? Okay, so let’s start off with this – I had *serious* FOMO on the day of H&M’s VIP shopping experience in the V&A Waterfront in Cape Town. I couldn’t attend since we’ve already spent a week in Cape Town during September, and we have another Cape Town trip coming up in November – so to squeeze in another one in October was just not realistic. So I decided to pass on my invite to someone that I know will enjoy the event…Bianca

I followed the event on Snapchat that evening and boy oh boy, H&M is definitely going to be my first stop once we land next month! Bianca was kind enough to do a write-up of the event so let’s get to the good stuff…enjoy 🙂



h&m vip shopping experience in cape town

After being the talk of the town for months as everyone frothed in excited anticipation, H&M finally opened its doors to the public this past weekend. This was not, of course, without first hosting a fabulous launch party shopping experience for the industry’s hottest celebrities, bloggers, models and media.

By the time Thursday afternoon hit I could take it no more and head to the V&A Waterfront several hours early for the event. The 4800 square meter flagship store is the latest in the Swedish fashion retailer’s ever expanding international empire. Stepping into the Waterfront, it was evident that something big was about to go down. Huge advertorials hung from the ceilings and rep carpets paved the way from the mall’s entrance to the store.

bianca hartel

After registering and receiving an armband, I walked the red carpet to the store which is situated in the far corner of the mall alongside the cinema’s and food court. The store is huge, to say the least and the white and silver aesthetic gives it a high-end, European feel.

stock at h&m cape town

Walking into the store, I won’t lie, was rather overwhelming. With two floors, the longest escalator ever and clothing as far as the eye can see. H&M is a lot to take in at one time. Especially while trying to navigate it through some 800 VIPs.

bianca hartel at h&m cape town

Despite this, I was really impressed by the store’s variety and quality. The clothing is well-priced. I mean, you can get a pair of high-waisted skinny jeans for as little as R150 (I know, right?!) and the styles are endless. I also loved the way the store was laid out. Clothing is divided into sections according to their styles. My personal fave? The monochrome, of course.

h&m vip shopping experience

h&m cape town active wear gym
window display h&m cape town

H&M is definitely something to be rivalled, and was definitely worth the wait. Be sure to brave the queues and check it out for yourself. It’ll be worth it, I promise.

**Be sure to follow Bianca on Instagram

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