In the first three fashion blogging tips posts we’ve discussed 1) blogging platforms and social media profiles, 2) how to create a content strategy for your fashion blog and 3) the importance of quality images and visuals on your blog. This post is going to focus on building relationships with other bloggers and PR companies. You would want to build these relationships 1) so that PR companies know about you and your blog and possibly send you products to review and invite you to events and 2) once you do attend events that you know who’s who and can connect with these other fashion bloggers one-on-one.
Building relationships with other bloggers is fun – these ladies already have similar interests as you and this makes for a good starting point. If you’re new to the fashion blogging game, I suggest you start by researching some local fashion blogs and add them to your reading list. Check these other blogs often and comment if you see something you like in a post. Follow your favourite bloggers on social media and engage with them there too. It might feel a bit awkward in the beginning but once you’ve met some of these ladies at events you’ll find that chatting on social media gets easier.
To build relationships with PR agencies is another story. I didn’t actively approach PR companies (or not yet rather) – I only added a PR info page to my blog. This seems to be quite effective as PR companies now contact me with proposals etc. As your blog builds up a following you’re going to have to deal with receiving random press releases from different PR people. That’s unfortunately part of the ‘job’ – and sometimes you might even find interesting information between the press releases about this-wonderful-new-cream-and-these-must-have-sunglasses 😉 As far as possible I try to respond to all emails directed at me. What I mean by this – if I’m copied in along with 10 other people in a PR invite / request for sharing something on social media I normally ignore the request. Emails addressed directly to me will get my attention. Ideally, try and use two email addresses – one that you post on your blog (for PR peeps and brands to get hold of you) and another, more personal one that you use for other blog-related communication.
By now I’m sure you’ve realised that if you want to make something of your fashion blog (whatever this is based on what you want to achieve with your blog) – it’s going to take some hard work. Have a plan in place! I’m going to talk more about this plan in the last blog post in this series, so be sure to check back tomorrow. Until then 🙂